1. To assist you in aggressively positioning your property to allow the most qualified buyers to view your property. 

2. To communicate with you regularly the results of our activities and the condition of the market. 

3. To assist you in negotiating the highest possible equity preservation or loss minimization. 

4. To aggressively and creatively think outside of the conventional real estate box thereby assisting you in putting together sales that otherwise would not happen. 

5. To clearly explain and implement the above 4 key components necessary to sell real estate in the current market.  

6. Submit your home to our local Multiple Listing Service. This single step provides access to your property to all the other Realtors in the marketplace as well as to REALTOR.com which draws more potential buyer traffic than all the other websites combined. 

7. Constantly study the marketplace to remain the most informed, knowledgeable professionals in our business, period. 

8. Price your home competitively…to open the market vs. narrowing the market. 

9. Promote your home within our office. 

10. Work with you to develop a list of your property’s features & benefits for other agents to use with potential buyers. 

11. E-mail a feature sheet to the top agents in the market and the other agents looking for buyers in your neighborhood. 

12. Constantly communicate with other top agents “pitching” your property to them. 

13. Contact listing agents of all competing properties to “pitch” our offering to them and their buyers. 

14. Use innovative technology to capture names and phone numbers of prospective buyers. 

15. Work with you to create a “dear prospective buyer letter.” 

16. Suggest & advise as to any changes necessary to make your property more saleable. 

17. Constantly update you as to relevant changes in the marketplace. 

18. Prospect and speak with potential buyers, constantly looking for you buyer. 

19. Contact over the next several days…our buyer leads, sphere of influence, past clients, their referrals, and any other prospective buyers. 

20. Work with you to notify all of your friends and family about your desire to sell, looking for anyone they know who may want to buy your property. 

21. Maximize exposure through professional signage and a lockbox. 

22. Whenever possible pre-qualify the prospective buyers and their agents. 

23. Keep you aware of the various methods of financing that a buyer might use. 

24. Pre sell and follow-up on the salespeople who are showing your property to plant the features and benefits of your property in their minds prior to them showing it and to gather their feedback after the showing. 

25. Assist you in the arranging interim financing…if necessary. 

26. Represent you with all offers…to assist you in negotiating the best possible price and terms. 

27. Handle all follow-up upon a contract being accepted…mortgage, title, inspections and other closing procedures. 

28. Assist everyone you know and care about with any Real Estate needs they might have anywhere in the world.